McDonald’s is the undisputed market leader among German fast-food restaurants and the world's fastest-selling fast food chain. The brand with the two golden arches is known for the Big Mac, a two-tier hamburger with roasted ground beef.
McDonald’s is the undisputed market leader among German fast-food :
The first of over 1,400 branches in Germany was opened in 1971 in Munich. McDonalds has also been running McCafés since 2003, competing with the Starbucks coffee chain.
The history of the burger chain begins in California in the late 1930s, when Patrick McDonald opened a fast food shop near the airport in Monrovia in 1937 and initially sold hot dogs. His sons Richard and Maurice move the business to San Bernardino in 1940 under the new name "McDonald’s Bar-B-Que". For More Details About Fast Food Menu and its Prices Visit the Best Online Platform fastfoodmenuprice.co.uk
In the following years the restaurant specialized in hamburgers,
which are offered at a price of 10 US cents, and as early as 1953 the chain was expanded as a franchise system. Ray Kroc, a seller of milkshake machines, recognized the potential of the highly efficient fast-food restaurant early on and convinced the founders to expand across America. The burger chain grew explosively in the 1960s and went public in 1965.
The chain continued to grow in the 1970s and began to open the first branches outside of North America. Today 1.7 million employees work in more than 37,000 restaurants worldwide.
In addition to the Big Mac, McDonald’s has introduced a number of other fast food products that are now considered classics. In 1980, the McChicken, a product made with chicken, was added to the range. Shortly thereafter, the Chicken McNuggets are introduced, which develop into a bestseller.
The story of the Filet-O-Fish begins in 1963, when it was popular as a meatless meal on Fridays in Catholic areas in the United States five years before the Big Mac. With the invention of the Egg McMuffin, the first breakfast menu was offered in 1972.
To promote sales, the burger-brater organizes campaigns spread over the year, such as the popular McDonalds Monopoly raffle or the “Burger Battle” competition, in which customers can design their own burger creations. In addition, voucher booklets with discount coupons are regularly distributed and time-limited promotional products are offered.
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